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Home » MILD News » President's Message
President's Message
GO AFTER THE CASUAL WEAR BUSINESS!
Summer is in full swing now.
Hopefully, everyone is going
after the casual wear garment
business - Polo shirts, shorts,
khakis and summer shirts for
women. Everyone is wearing
them. Promote your service of
these pieces. Run specials. Get
it on your marquee. There is a
big market out there if you are
aggressive. Don’t let the warm
weather slow down your
piece count.
Summer is also a good time to take a look at your front
office/customer area. Does it need some fixing up or
modernization? A coat of paint, logo rugs, new signage,
and a rehab of the counters go a long way with minimal
investment to upgrade the image of your plant. Do this while
you are a little slower, and it will be well worth it come fall.
Let’s make it a competition to see who can fix up their office
the best! Send me your before and after pictures, and I will
come up with a prize for the best and most improved office.
Remember that when a new customer comes in, FIRST
IMPRESSIONS mean a lot. The first thing they see is your
call office.
As you read this, MILD’s annual convention will be very
close to happening - July 23-25 at Garland Lodge and Resort
in Lewiston , MI (near Gaylord). There is still time to register
for the opportunity to come and listen to our guest speaker,
Alan Spielvogel from the National Cleaners Association.
Mr. Spielvogel will speak on customer relations at the counter,
problem garments and how to generate more income through
small up charges. This program is definitely worth the time
and cost to hear him speak. I went to one of Mr. Spielvogel’s
seminars a few years back and came back with a long list of
ideas. Don’t miss out! Register today. For more information,
visit www.mildmi.org
Have a great summer!
Kevin Smith CGCP Kevin@curtiscleaners.com
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