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President's Message

GO AFTER THE CASUAL WEAR BUSINESS!

Summer is in full swing now. Hopefully, everyone is going after the casual wear garment business - Polo shirts, shorts, khakis and summer shirts for women. Everyone is wearing them. Promote your service of these pieces. Run specials. Get it on your marquee. There is a big market out there if you are aggressive. Don’t let the warm weather slow down your piece count.

Summer is also a good time to take a look at your front office/customer area. Does it need some fixing up or modernization? A coat of paint, logo rugs, new signage, and a rehab of the counters go a long way with minimal investment to upgrade the image of your plant. Do this while you are a little slower, and it will be well worth it come fall. Let’s make it a competition to see who can fix up their office the best! Send me your before and after pictures, and I will come up with a prize for the best and most improved office. Remember that when a new customer comes in, FIRST IMPRESSIONS mean a lot. The first thing they see is your call office.

As you read this, MILD’s annual convention will be very close to happening - July 23-25 at Garland Lodge and Resort in Lewiston , MI (near Gaylord). There is still time to register for the opportunity to come and listen to our guest speaker, Alan Spielvogel from the National Cleaners Association. Mr. Spielvogel will speak on customer relations at the counter, problem garments and how to generate more income through small up charges. This program is definitely worth the time and cost to hear him speak. I went to one of Mr. Spielvogel’s seminars a few years back and came back with a long list of ideas. Don’t miss out! Register today. For more information, visit www.mildmi.org Have a great summer!

Kevin Smith CGCP
Kevin@curtiscleaners.com